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Meet our Founder, Brooke Budke

Updated: Feb 1, 2023

"This is the origin story of a truly different franchise consulting business, Momentum Brands. We strive to do things differently, to put our personal lives first, no matter what, to start each meeting with gratitude and positive energy, and to equip our clients with the marketing tools they need to succeed in the volatile world of entrepreneurship and franchising."

Brooke Budke Wiltse is a passionate and excited motivational speaker, writer, marketing expert, founder and CEO of Momentum Brands, a marketing consulting business specializing in emerging franchise brands. Most of her career has been spent diligently climbing the corporate ladder, taking challenges head-on, and helping an emerging boutique fitness franchise rise to the top of its industry. During this time, she was recognized as one of the top eight female CMOs in franchising. In 2020, Brooke became President of TITLE Boxing Club, achieving a goal she’d been reaching toward since the early stages of her career.


Then, in 2021, with more than a decade of franchise marketing experience under her belt, she embarked on another journey, one a bit less corporate.


It was uncomfortable and challenging for her to walk away from a goal she had worked so long for, but she did, and in doing so, pressed on toward another more-meaningful dream—becoming a mom.


At three months pregnant, Brooke started a consulting business, which today is known as Momentum Brands. As her son Axel grew more independent, she began to think about growing her company. This time it would be on her terms, with the ability to raise her son all while scratching the entrepreneurial itch that just wouldn’t go away. With her extensive experience and network in franchising, she wanted to find a way to uplift, educate, and assist emerging franchise brands to bring their businesses to new heights.


Empowered, eager, and grateful, two years later she leads a small team and consults a variety of emerging franchise brand leaders. Momentum Brands Partners include leaders in a multitude of industries such as the the med spa space, beauty, fitness, pets, restaurants, home services and more.


This is the origin story of a truly different franchise consulting business, Momentum Brands. We strive to do things differently, to put our personal lives first, no matter what, to start each meeting with gratitude and positive energy, and to equip our clients with the marketing tools they need to succeed in the volatile world of entrepreneurship and franchising.


They say hindsight is 2020 because we can look back and see the chain of events so clearly. In closing a door of her corporate life two years ago, God opened a window to new possibilities. And through that window was her beautiful baby boy, a balanced life, a magnetic franchise marketing brand, and fulfillment in ways she did not know were possible.


If young, eager, accomplishment-obsessed Brooke could see her now, we think she would be shocked at first, but then she would understand. There is always another way. She chose the way of freedom, flexibility, passion, and creativity. That path has led her to connect with brilliant brand leaders doing really big things. Isn't this exciting!?


When Brooke isn’t coaching clients and leading her team, she can be found playing with her son, gardening, birdwatching, reading, and writing her very first book, which is set to be finished in 2023.


Brooke loves connecting with other leaders and professionals in the franchising space and beyond. Shoot her an email at Brooke@themomentumbrands.com.


"They say hindsight is 2020 because we can look back and see the chain of events so clearly. In closing a door of her corporate life two years ago, God opened a window to new possibilities. And through that window was her beautiful baby boy, a balanced life, a magnetic franchise marketing brand, and fulfillment in ways she did not know were possible."


Halle O'Neill,

Brand Director

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