fractional FRANCHISE MARKETING
built for CEOs READY TO SCALE SMARTER
23+ brands. 500+ grand openings. 1,000s of units sold.
We know what it takes to accelerate your growth while removing the guesswork at every step.
enter MOMENTUM BRANDS
At the core of every partnership are two leaders who bring both vision and execution to your brand.
Brooke Budke (AKA: BB) serves as the strategist and visionary, stepping in as your Fractional Chief Momentum Officer™ to chart the course and build the roadmap for growth.
Halle O’Neill serves as your Fractional Chief Marketing Officer, bringing consumer insights, brand positioning, and content strategies that connect with audiences and accelerate results.
Together they operate as the executive team behind your executive team. They drive strategy, build infrastructure, and create the assets your franchisees need to succeed. The outcome is a brand positioned to grow smarter, faster, and with lasting momentum.
the
momentum method
FOR FRANCHISE GROWHT
Every brand partnership begins with the same proven process. We start by understanding what you’ve built so far and what’s missing. From there, we build the foundation and focus on the growth tracks that matter most to your company’s needs.
Comprehensive Audit: assess your current marketing, identify gaps, overlaps, and uncover opportunities for immediate impact.
Strategic Recommendations: deliver clear priorities and actionable steps tailored to your growth goals.
Custom Roadmap: map the sequence of what needs to be done, in what order, and with what resources.
Consumer Marketing Foundation: define your target audience, brand differentiators, values, and beliefs to ensure long-term relevance and scalability.
Your Strategic Track(s): once the foundation is set, select the focus area that aligns with your needs — Franchise Development, Grand Opening, or Local Store Marketing.
Long-Term Partnership: most brands stay with Momentum for 2–3 years, building not just the present but the full future of the brand.
progress EQUALS HAPPINESS
The way we work is simple.
We stand for creating progress in your brand every single week.
Every strategy is custom to your brand and delivered in
bite-sized steps so you can implement across the system
without overwhelm.
From weekly strategy sessions to full asset development, you’ll feel instant momentum in your business while building a foundation that lasts.
